We are a non-traditional defense firm, and that is what the industry needs now. How are we “non-traditional?” The traditional defense firm plays defense and rarely takes the offense. Our firm plays offense and rarely takes the defense. The traditional defense firm finds it easiest just to let the plaintiffs push the case at plaintiff’s pace and merely react to the plaintiff’s moves. We call this “playing not to lose” instead of “playing to win”- we play to win.